• Why Fidelity

Why Fidelity

We are passionate about sharing our knowledge and experience with you, to help you make the right investment decisions for today and for the future. View the sections below to see how you can join over 1 million customers benefiting from Fidelity’s guidance and simple approach to investments.

Decades of Investing

We have been investing and innovating since 1969

Privately owned

We take a long term view not driven by quarterly City reports


Don’t just take our word for it

Consistent investment process

Detailed research backed by over 390 investment professionals across 12 countries

Great investment choice

Access funds from across the market, with more than 100 fund providers on our platform, including Fidelity


Experienced or just starting? Lots of time or very little? Trust us to support you

Simple and clear

Simple language with one clear price – no additional costs

Easy to manage

You choose how to deal with us, either login, call our UK call centre, download our apps or write to us

Great service

We are here to help you make the most of your investments

The value of investments and the income from them can go down as well as up and you may get back less than you originally invested. Fidelity does not give information about products and services and does not provide investment advice based on individual circumstances. If you are unsure of the suitability of an investment you should speak to an adviser.