Skip Header

We help you invest smarter

Our expert insights, useful tools and financial advice service are here to help you.

Open an account

Important information - please keep in mind the value of investments can go down as well as up, so you may get back less than you invest. Tax treatment depends on individual circumstances and all tax rules may change in the future. You can't normally access money in a pension until age 55 (57 from 2028).

Stocks and Shares ISA

Invest up to £20,000 tax-free, each year into a Stocks and Shares ISA.

Start saving in a SIPP

A Self-Invested Personal Pension is a tax-efficient way to save for your retirement.

Reasons to choose Fidelity

With over 50 years' investing experience, we are trusted by over 1.6 million UK customers.*

*Source: Fidelity, as at 30.09.23

How would you like to invest?


Show me a few ideas

Tell us your risk preference and we’ll give you a couple of fund options to consider.

Select 50

Show me expert picks

Browse a list of our favourite funds, selected by experts.

Investment Finder

Show me everything you offer

Use our powerful tool to search and filter the thousands of investments on offer.

Important Information: This information and our guidance tools are not a personal recommendation in respect of a particular investment. If you are unsure about the suitability of an investment you should speak to one of Fidelity’s advisers or an authorised financial adviser of your choice. You should regularly reassess the suitability of your investments to ensure they continue to meet your attitude to risk and investment goals.

Current offers

Don't miss out. Make sure you take advantage of our latest offers and more, to help your money go further.

Free education seminars

Register for one of our seminars, held at our Investor Centre in London.

Are you saving tax-efficiently?

An ISA & pension can help you grow your savings, so you keep more of your money.

Markets & insights

Tom Stevenson

Tom Stevenson

Fidelity International

The 30-year slow-motion tax grab

The impact of fiscal drag is revealed in official data

Ed Monk

Ed Monk

Fidelity International

This week in the markets: shares close out a positive February

What’s driving your investments this week

Tom Stevenson

Tom Stevenson

Fidelity International