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Important information - please keep in mind the value of investments can go down as well as up, so you may get back less than you invest. Pension transfers are a complex area and may not be suitable for everyone.

Stocks and Shares ISA

Invest up to £20,000 each year into a tax-efficient Stocks and Shares ISA.

Start saving in a SIPP

A Self-Invested Personal Pension is a tax-efficient way to save for your retirement.

Reasons to choose Fidelity

With over 50 years' investing experience, we are trusted by over 1.6 million UK customers.*

*Source: Fidelity, as at 30.06.24

Important information - Tax treatment depends on individual circumstances and all tax rules may change in the future. You can't normally access money in a pension until age 55 (57 from 2028). This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to one of Fidelity’s advisers or an authorised financial adviser of your choice.

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Important Information - This information and our guidance tools are not a personal recommendation in respect of a particular investment. If you are unsure about the suitability of an investment you should speak to one of Fidelity’s advisers or an authorised financial adviser of your choice. You should regularly reassess the suitability of your investments to ensure they continue to meet your attitude to risk and investment goals.

What funds have investors been buying?

We’ve looked at where our customers have chosen to invest in their ISAs and SIPPs.

ISA Calculator

How much could your savings grow in a Stocks and Shares ISA?

Award-winning online share dealing

Over 2,000 UK and international shares, and tools to help you choose.

Important information - When you’re thinking of investing in shares, it’s generally a good idea to consider holding them alongside other investments in a diversified portfolio of assets.

Markets & insights


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Ed Monk

Fidelity International

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Emma Simon

Emma Simon

Investment writer