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Don't just invest. Be invested.

With over 50 years' experience, we know the difference. One is about today, the other is about the future you're building.

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Why Fidelity?

1.7 million customers*

Our customers trust us with over £40 billion of investments, supported by our UK and Ireland-based customer service teams.

Over 50 years' experience

We've helped people just like you invest with confidence and build a more secure financial future since 1969.

Independently recognised

We’ve been a Which? Recommended Provider for Self-Invested Personal Pensions for six years in a row.

Stocks and Shares ISA

Make your money work harder, free from UK tax on growth. Invest up to £20,000 a year.

Start saving in a SIPP

Take charge of your retirement savings with our Which? Recommended SIPP.

Invest for a child

Give them a strong start - with no service fee on our Junior ISA or Junior SIPP.

Important information - investing over 5+ years can increase your chances of a better return than cash savings. But, unlike cash, investing isn’t risk-free so you may get back less money than you invest.

Ask Freya - Fidelity’s AI-powered guide

Freya provides instant answers to your general investing questions. It can also help you understand our products and services, and support you as you manage your accounts. Look out for the chat icon on pages to start your conversation.

Our help and support page also has more ways to get help.

Helping you choose investments

Navigator

Explore some ideas

Tell us what matters to you and we’ll show you funds to consider.
Select 50

Browse expert picks

View a shortlist of funds chosen by investment experts.
Investment Finder

Search the full range

Filter and compare from thousands of investments to find what you’re looking for.

Important information - this information and our tools are not a personal recommendation for a specific investment. You must ensure that the fund you choose is suitable for your individual circumstances and remains so over time. Seek advice if you're unsure.

A simpler way to invest your pension

Retirement Builder is a single fund that brings different investments together for your Fidelity SIPP.

Markets & insights

How asset classes performed in the first half of 2026

Three simple lessons from the latest ‘Smarties’ table


Oliver Griffin

Oliver Griffin

Fidelity International

What to expect from Andy Burnham’s first Budget

The tax and pension changes that could affect you


Ed Monk

Ed Monk

Fidelity International


Jemma Slingo

Jemma Slingo

Fidelity International

*Source: Fidelity, as at 30.06.26