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Don't just invest. Be invested.

With over 50 years' experience, we know the difference. One is about today, the other is about the future you're building.

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Why Fidelity?

1.7 million customers*

Our customers trust us with over £40 billion of investments, supported by our UK and Ireland-based customer service teams.

Over 50 years' experience

We've helped people just like you invest with confidence and build a more secure financial future since 1969.

Independently recognised

We’ve been a Which? Recommended Provider for Self-Invested Personal Pensions for six years in a row.

Stocks and Shares ISA

Make your money work harder, free from UK tax on growth. Invest up to £20,000 a year.

Start saving in a SIPP

Take charge of your retirement savings with our Which? Recommended SIPP.

Invest for a child

Give them a strong start - with no service fee on our Junior ISA or Junior SIPP.

Important information - investing over 5+ years can increase your chances of a better return than cash savings. But, unlike cash, investing isn’t risk-free so you may get back less money than you invest.

Ask Freya - Fidelity’s AI-powered guide

Freya provides instant answers to your general investing questions. It can also help you understand our products and services, and support you as you manage your accounts. Look out for the chat icon on pages to start your conversation.

Our help and support page also has more ways to get help.

Helping you choose investments

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Explore some ideas

Tell us what matters to you and we’ll show you funds to consider.
Select 50

Browse expert picks

View a shortlist of funds chosen by investment experts.
Investment Finder

Search the full range

Filter and compare from thousands of investments to find what you’re looking for.

Important information - this information and our tools are not a personal recommendation for a specific investment. You must ensure that the fund you choose is suitable for your individual circumstances and remains so over time. Seek advice if you're unsure.

A simpler way to invest your pension

Retirement Builder is a single fund that brings different investments together for your Fidelity SIPP.

Markets & insights

Why is the Polar Capital Biotech Fund suddenly a best-seller?

Last year marked a turning point for the sector


Nick Sudbury

Nick Sudbury

Investment writer

Investing for income: the basics

How income investing works and what to consider


Oliver Griffin

Oliver Griffin

Fidelity International

Market order versus limit order: the basics

Understanding two common ways to buy and sell investments


Oliver Griffin

Oliver Griffin

Fidelity International

*Source: Fidelity, as at 30.06.26