Investing in shares
Understand the basics of investing and see how to get started, with over 2,000 UK and international shares to choose from.
Important information - investment values can go down as well as up, so you may get back less than you invest. When investing in shares, it’s generally a good idea to consider holding them alongside other investments in a diversified portfolio of assets. This is not a personal recommendation for a product, service or action. If you're not sure which investments are suitable for you, consult Fidelity’s advisers or another authorised financial adviser.
Why invest with Fidelity?
We offer access to thousands of shares you can buy and sell within a Stocks and Shares ISA, Investment Account, SIPP or junior account.
Straightforward fees
A wealth of choice
Expert guidance
How to buy shares
What is a share? A share is a small ownership stake in a company. Its value can go up or down over time.
Share dealing is the process of buying and selling shares, funds, ETFs and investment trusts through an investment platform. You can explore UK and international shares or see what’s popular right now.
Your account options
Open or transfer an account to start investing with us. You can hold shares in a Stocks and Shares ISA, Investment Account, SIPP or junior account — depending on your goals.
Stocks and Shares ISA
Self-Invested Personal Pension (SIPP)
Investment Account
Our share dealing fees
Check the share dealing fees before you buy, so you know what you’ll pay. When you’re ready, place your deal online or over the phone. We’ll confirm as soon as it’s complete.
Buy and sell shares
£7.50per share deal placed online
Re-invest dividends
£1.50or buy shares as part of regular savings plan
UK market charges may apply, including Stamp Duty Reserve Tax and other government levies. International trades may include a foreign exchange (FX) charge. You’ll also pay a service fee based on the account you choose, alongside any investment charges that apply. Share trades placed over the phone are charged at £30 per trade.
Invest beyond the UK by accessing major global markets, including the US and Europe. You can search, compare and deal in international shares alongside your UK investments.
Share dealing FAQs
Unlike with fund deals, you will be able to deal at any time of day, while the markets are open – there isn’t just one daily pricing point. With a market order your deal will go through straightaway at the price you have been quoted. If you place a limit order, the transaction will go through if the stock reaches the price you have specified, regardless of when this happens, as long as it is on the same business day that you placed the order. You can place a deal when markets are closed and it will go through as soon as they re-open. London markets are open from 8am to 4.30pm.
The London Stock Exchange is open Monday to Friday from 8am to 4.30pm (local time), except on holidays declared in advance.
The US stock market exchanges - particularly the New York Stock Exchange (NYSE) and the Nasdaq - are typically open between 9.30am to 4pm EST, which is 2.30pm to 9pm GMT.
A market order lets you buy or sell shares at the quoted price. You have 15 seconds to accept the quote. If a quote is not available or the market is closed, your order is sent to the market and filled at the best price available. This is also known as an At best order.
A limit order lets you set the price you want to buy or sell at. Your order will only go through if the market reaches that price or better. You can choose to invest a fixed amount of money (for example, £50 of shares at 200p per share) or a set number of shares (for example, 200 shares at 200p). Limit orders can stay active for up to 90 trading days.
