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Sustainable investing

An introduction to ESG, ethical and sustainable investing

Important information - the value of investments can go down as well as up so you may get back less than you invest. This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to one of Fidelity’s advisers or an authorised financial adviser of your choice.

Feel-good investing

If you're one of the increasing number of people who want their investments to have a positive impact, you've come to the right place. More and more of us are taking sustainable, ethical and environmental, social and governance (ESG) factors into consideration when deciding where to invest money - at Fidelity we broadly refer to this as sustainable investing. Not only is that good news for the planet and societies we live in, it’s also helping many investors to find new opportunities.

Here, you can find out more about what sustainable investing is all about. You can also check out our useful guide to jargon-busting sustainable investing terms, which helps you unpack any complexities and get to know the various sustainable approaches on offer.

Busting sustainable investing jargon

You wouldn’t be the first to wonder why there are so many different terms for sustainable investing. In large part, they reflect the many different approaches investors can take. Our list of sustainable investing terms can help you learn more about what they all mean so you feel comfortable choosing whichever approach suits you best.

Environmental, social, governance (ESG)
Ethical investing
Impact investing
Socially responsible investing (SRI)/responsible investing
Sustainability/sustainable investing

Looking for sustainable fund ideas?

Our Sustainable Investment Finder sorts the sustainable funds, exchange-traded funds and investment trusts on our platform into seven sustainable investing categories.

How to find a sustainable investment

What next?

Find an account that's right for you

To start investing with us, you’ll need a Fidelity account. See what we have to offer, including our award-winning Stocks and Shares ISA and Self-Invested Personal Pension (SIPP).

Stay in the know with expert insights

Get the latest news and insights from our experts on sustainable and ESG investing.

Sustainable investing FAQs

What does ESG stand for?
Are ESG, sustainable and ethical investing the same thing?
Does ESG and sustainable investing lead to lower returns?
What is greenwashing and how can I avoid it?
What is ESG reporting?

Important information - please note that the Investment Manager’s focus on securities of companies which maintain strong environmental, social and governance (“ESG”) credentials may result in a return that at times compares unfavourably to similar products without such focus.  No representation nor warranty is made with respect to the fairness, accuracy or completeness of such credentials.  The status of a security’s ESG credentials can change over time.