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Principles for good investing

Make smarter investing decisions with our guiding principles.

Important information - Investment values (and income from investments) can go down as well as up, so you may get back less than you invest. 

Helping you reach your financial goals

You might be investing to save for a house, your child's education, a holiday of a lifetime or your dream retirement... No matter what your hopes and goals are, we want you to have the know-how to make smarter investing decisions. That's why we've put together these five guiding principles for good investing.

Our five principles

Start investing

Time in the market may increase your chances of investing success.

Be tax-efficient

Don't pay more tax than you need to.

Invest regularly

Reduce the risk of trying to time the markets by investing regularly.

Manage risk

Avoid common investing mistakes by knowing what you're up against.

Make it last

Build a flexible income plan - so that your investments last as long as you need them to.

What next?

Are you ready to invest?

Before you start investing, you need to understand if you're ready. Take our quick quiz to see.

Create an account

If you're ready to invest, you need to pick an account that suits your needs. A few simple questions will help you decide.

Choose your investments

Once you've opened an account, it's time to choose your investments. We've got plenty of tools to help you do that - depending on how much support you want.

Important information - This is not a personal recommendation for a specific investment. If you're not sure which investments are suitable for you, consult Fidelity's advisers or another authorised financial adviser.

If you have more than £100,000 to invest, our financial advisers can help you make the most of your money with a paid-for personal financial recommendation. Just call us on 0800 222 550 for a free no-obligation discussion about your needs.

Ask us a question

We're keen to answer your general questions on investing, saving markets and pensions. Just add your question in the box below. Each week, we'll bundle up the most common themes, write about them and publish them on the Markets and Insights page under ‘Ask Fidelity'.

For more specific questions about our service, please message us from your logged in account or give us a call.

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Please remember that past performance is not necessarily a guide to future performance, the performance of investments is not guaranteed, and the value of your investments can go down as well as up, so you may get back less than you invest. When investments have particular tax features, these will depend on your personal circumstances and tax rules may change in the future. This website does not contain any personal recommendations for a particular course of action, service or product. You should regularly review your investment objectives and choices and, if you are unsure whether an investment is suitable for you, you should contact an authorised financial adviser. Before opening an account, please read the ‘Doing Business with Fidelity’ document which incorporates our client terms. Prior to investing into a fund, please read the relevant key information document or Product Summary document which contains important information about the fund.

This website is issued by Financial Administration Services Limited, which is authorised and regulated by the Financial Conduct Authority (FCA) (FCA Register number 122169) and registered in England and Wales under company number 1629709 whose registered address is Beech Gate, Millfield Lane, Lower Kingswood, Tadworth, Surrey, KT20 6RP.

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