Investment accounts
Adult accounts
Child accounts
Choosing Fidelity
Choosing Fidelity
Why invest with us Current offers Fees and charges Open an account Transfer investments
Financial advice & support
Fidelity’s Services
Fidelity’s Services
Financial advice Retirement Wealth Management Investor Centre (London) Bereavement
Guidance and tools
Guidance and tools
Choosing investments Choosing accounts ISA calculator Retirement calculators
Share dealing
Choose your shares
Tools and information
Tools and information
Share prices and markets Chart and compare shares Stock market news Shareholder perks IPOs and placings
Pensions & retirement
Pensions, tax & tools
Saving for retirement
Approaching / In retirement
Approaching / In retirement
Speak to a specialist Creating a retirement plan Taking tax-free cash Pension drawdown Annuities Investing in retirement Investment Pathways
In this section
The pink tax
Important information - the value of investments can go down as well as up, so you may get back less than you invest. Tax treatment depends on individual circumstances and all tax rules may change in the future. Withdrawals from a pension product will not normally be possible until you reach age 55 (57 from 2028). This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to one of Fidelity's advisers or an authorised financial adviser of your choice.
Nafeesa Zaman, Content Creator
Know what you're up against
Research shows that consumer products advertised to women are often more expensive than products marketed to men1. This is also known as the ‘pink tax’. And while it’s not an actual tax, there are numerous examples where women pay more than men for a similar product. Did you know that women’s deodorant is on average 8.9% more expensive than men’s? And women’s facial moisturiser is 34.28% more expensive? The same price uplift often applies to perfumes versus aftershaves and girls’ clothes versus boys and, sadly, the list goes on. It doesn’t only impact women’s non-essential items, it also affects healthcare products.
According to a survey of over 2,000 Brits by Bolt Burdon Kemp women spend, on average, over £370 each year on products related to reproduction. There’s no clear answer why women are spending so much on their sexual health, but research suggests that women struggle to access healthcare compared to men.
Nearly 50% more women than men go back to their GP because they can’t get the right diagnosis on a first visit, while one in 10 women have visited their doctor three to five times over the past five years because they couldn’t get a diagnosis the first time around2.
Source:
1. World Economic Forum - July 2022
2. Bolt Burdon Kemp - June 2023
Take control
There’s still some way to go when it comes to gender equality issues like the pink tax. Until the powers that be take more formal practical measures, here are some steps you can take to readdress the balance.
- Don’t pay a few pounds more for multivitamins because they’re aimed at women. Ask your GP what supplements they recommend. They may suggest you don’t need anything gender specific.
- Check-in with your pharmacy or GP for free contraceptives.
- Shop smart - you can start comparing prices in supermarkets. Is it more expensive to buy disposable razors just because they’re pink? Perhaps you can opt for a gender-neutral moisturiser instead of one aimed at women.
- If you’re in Scotland, where you can access free prescriptions, visit your doctor if you think you need pessaries or other sexual health products rather than buying them yourself. Not only will you save money, but you’ll be able to receive a more accurate diagnosis the first time around.
- Get your money working harder for you. We've got a dedicated page about investing for beginners. You can open an ISA and set up a regular saving account from £25 per month.
- If you're already investing, make the most of your tax-free allowances for your ISA or your SIPP.
What you could do next
Start a tax efficient savings account
Invest in a Stocks and Shares ISA and pay no income tax or capital gains tax on your returns.
Explore regular saving
Making regular monthly contributions to your investments as part of a savings plan could help them grow into a sizeable sum over the long term.
Explore Easy Invest
If you don’t know where to begin, Easy Invest can help with a simple, low-cost fund suggestion.
Policies and important information
Accessibility | Conflicts of interest statement | Consumer Duty Target Market | Consumer Duty Value Assessment Statement | Cookie policy | Diversity and Inclusion | Doing Business with Fidelity | Fidelity gender pay report | Investing in Fidelity funds | Legal information | Modern slavery | Mutual respect policy | Privacy statement | Remuneration policy | Security | Statutory and Regulatory disclosures | Whistleblowing policy
Please remember that past performance is not necessarily a guide to future performance, the performance of investments is not guaranteed, and the value of your investments can go down as well as up, so you may get back less than you invest. When investments have particular tax features, these will depend on your personal circumstances and tax rules may change in the future. This website does not contain any personal recommendations for a particular course of action, service or product. You should regularly review your investment objectives and choices and, if you are unsure whether an investment is suitable for you, you should contact an authorised financial adviser. Before opening an account, please read the ‘Doing Business with Fidelity’ document which incorporates our client terms. Prior to investing into a fund, please read the relevant key information document which contains important information about the fund.
This website is issued by Financial Administration Services Limited, which is authorised and regulated by the Financial Conduct Authority (FCA) (FCA Register number 122169) and registered in England and Wales under company number 1629709 whose registered address is Beech Gate, Millfield Lane, Lower Kingswood, Tadworth, Surrey, KT20 6RP.