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Important information: The value of investments can go down as well as up so you may get back less than you invest. Investors should note that the views expressed may no longer be current and may have already been acted upon. This is a third-party news feed and may not reflect Fidelity’s views.

FTSE 100 movers: Persimmon pushes higher; Prudential takes a tumble

(Sharecast News) - London's FTSE 100 was up 0.1% at 7,746.82 in afternoon trade on Wednesday. Housebuilder Persimmon rose as Berenberg said it now benefits "from financial strength, a lengthy landbank and significantly improved product quality, and is thus well placed to benefit as the housing cycle recovers over the coming years".

"Nevertheless, following the FY 2023 results on 12 March, we keep our hold rating as we see the valuation as fair at current levels."

Shares in Prudential tanked despite the insurance giant saying it is "increasingly confident" in meeting its long-term targets following a strong 2023, during which new business profits jumped by almost a half.

After brief stint in positive territory when markets opened, the stock was down nearly 7% by lunchtime, falling to 728.6p - a level it has not seen since 2012.

Results were largely in line or better than expected, though analysts put the negative market reaction down to ongoing concerns surrounding the company's end-markets - namely its exposure to China's struggling real-estate sector.

Luxury brand Burberry was also under the cosh after Kering warned that sales at Gucci were set to slide 20% in the first quarter due to a slowdown in Asia.

FTSE 100 - Risers

Ashtead Group (AHT) 5,532.00p 4.14% St James's Place (STJ) 434.10p 3.78% Halma (HLMA) 2,288.00p 3.62% Melrose Industries (MRO) 642.40p 3.48% Persimmon (PSN) 1,298.00p 2.77% Airtel Africa (AAF) 93.05p 2.59% NATWEST GROUP (NWG) 246.00p 2.50% Croda International (CRDA) 4,835.00p 2.35% JD Sports Fashion (JD.) 112.80p 2.04% Kingfisher (KGF) 228.50p 1.92%

FTSE 100 - Fallers

Prudential (PRU) 731.00p -6.35% Burberry Group (BRBY) 1,181.00p -3.98% Smith & Nephew (SN.) 1,041.00p -1.61% Weir Group (WEIR) 1,970.50p -1.30% GSK (GSK) 1,645.40p -1.14% BP (BP.) 492.90p -1.08% Marks & Spencer Group (MKS) 240.70p -1.03% British American Tobacco (BATS) 2,389.50p -0.93% Convatec Group (CTEC) 283.20p -0.91% Unilever (ULVR) 3,893.50p -0.90%

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Important information: This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to one of Fidelity’s advisers or an authorised financial adviser of your choice. When you are thinking about investing in shares, it’s generally a good idea to consider holding them alongside other investments in a diversified portfolio of assets. Past performance is not a reliable indicator of future returns.

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