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Investing in shares

Important information - the value of investments can go down as well as up, so you may get back less than you invest. This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to an authorised financial adviser. When you’re thinking about investing in shares, it’s generally a good idea to consider holding them alongside other investments in a diversified portfolio of assets. Withdrawals from a pension product will not normally be possible until you reach age 55.

Award-winning online share dealing

We have over a thousand shares available which you can buy and sell in an ISA, Investment Account or SIPP.

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Low-cost fees

Simple charge of £10.00 for each deal placed online

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A wealth of choice

Our wide selection includes investment trusts, ETFs and UK shares.

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Expert guidance

Market and shares data, comprehensive research tools, and daily insights to help you on your way.

Simplifying shares

Whether you decide to set a limit order or prefer real-time trading, placing a trade is simple with us. We have a no-fuss solution to trading shares and managing investments.

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Value on fees

  • A flat fee of just £10 per trade when buying or selling shares online
  • A lower fee of £1.50 when buying shares as part of a regular savings plan, or for dividend re-investments
  • You can also buy and sell shares over the phone for £30 per trade
  • Market charges such as Stamp Duty Reserve Tax and PTM levy may apply - pay no hidden share dealing charges or exit fees

An award-winning service

We are proud to have been awarded Best Execution-Only Stockbroker of the Year 2020 at the most recent Shares Awards.

See our awards
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How to get started

To invest with us, you’ll need a Fidelity ISA, SIPP or Investment Account. Featuring low-cost fees, on-the-go access and award-winning guidance, they offer a host of benefits, and they’re easy to open in just a few steps.

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Stocks and Shares ISA

A tax-efficient way to save and pay no income tax or capital gains tax on returns.

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Investment account

Hold investments outside an ISA or pension, with no limit to how much you can invest. Our service fee is not charged on shares held in Investment Accounts.

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SIPP

A pension you manage yourself. You choose what it’s invested in, how much is paid into it and when.

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Transferring accounts and investments

Our transfer process is straightforward. Plus, we’ll cover any exit fees your current provider may charge, up to £500 per person. *T&Cs apply.

Using our share dealing service

Our investment director Tom Stevenson explains how to use our share dealing service.

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Have your say

When you become a shareholder, you have the choice to vote by proxy at our company meetings or be there in person.

Simply log in to your account and opt in to our Shareholder Rights Service. We’ll send meeting alerts straight to your inbox.

Share dealing FAQs

What is online share dealing?
How can I open a share dealing account?
Which stocks and shares can I trade in?
How quickly will my share orders be executed?
Where can I view and access my online trading account?