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Investing in shares

Important information - please keep in mind that the value of investments can go down as well as up, so you may get back less than you invest. When you're thinking about investing in shares, it's generally a good idea to consider holding them alongside other investments in a diversified portfolio of assets.

Award-winning online share dealing

We have thousands of shares available which you can buy and sell in an ISA, Investment Account or SIPP.


Low-cost fees

Simple charge of £10.00 for each deal placed online


A wealth of choice

Our wide selection includes investment trusts, ETFs and UK and international shares.


Expert guidance

Market and shares data, comprehensive research tools, and daily insights to help you on your way.

Simplifying shares

Whether you decide to set a limit order or prefer real-time trading, placing a trade is simple with us. We have a no-fuss solution to trading shares and managing investments.


Value on fees

  • A flat fee of just £10 per trade when buying or selling shares online
  • A lower fee of £1.50 when buying shares as part of a regular savings plan, or for dividend re-investments
  • You can also buy and sell shares over the phone for £30 per trade
  • Market charges such as Stamp Duty Reserve Tax and PTM levy may apply - pay no hidden share dealing charges or exit fees
  • When you deal an international share, you'll pay a foreign exchange (FX) charge.

An award-winning service

We are proud to have been awarded Best Execution-Only Broker 2021 and Best App 2021 at the most recent Shares Awards.

See our awards

How to get started

Open or transfer an account to start investing with us. You’ll need a Fidelity ISA, SIPP, Junior ISA or Investment Account. Featuring our low-cost service fee, on-the-go access and award-winning guidance, they offer a host of benefits, and they’re easy to open in just a few steps.


Stocks and Shares ISA

A tax-efficient way to save and pay no income tax or capital gains tax on returns.


Investment account

Hold investments outside an ISA or pension, with no limit to how much you can invest. Our service fee is not charged on shares held in Investment Accounts.



(Investing in UK shares only.) A pension you manage yourself. You choose what it’s invested in, how much is paid into it and when.


Junior ISA

Start from as little as £25. Friends and family can gift money too.

Transferring accounts and investments

Our transfer process is straightforward. Plus, we’ll cover any exit fees your current provider may charge, up to £500 per person.*T&Cs apply.

International shares

Search, compare and select US and European shares with our award-winning service.

Explore investing in international shares

Using our share dealing service

Our investment director Tom Stevenson explains how to use our share dealing service.

Have your say

When you become a shareholder, you have the choice to vote by proxy at our company meetings or be there in person.

Simply log in to your account and opt in to our Shareholder Rights Service. We’ll send meeting alerts straight to your inbox.


Share dealing FAQs

What is online share dealing?
How can I open a share dealing account?
Which stocks and shares can I trade in?
How quickly will my share orders be executed?
Where can I view and access my online trading account?

Important information - This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to an authorised financial adviser.