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Investing in shares

Important information - please keep in mind that the value of investments, and the income from them, can go down as well as up, so you may get back less than you invest. When you’re thinking of investing in shares, it’s generally a good idea to consider holding them alongside other investments in a diversified portfolio of assets. This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to one of Fidelity’s advisers or an authorised financial adviser of your choice.

Award-winning online share dealing

We have thousands of shares available which you can buy and sell in an ISA, Investment Account, SIPP and within our junior accounts.


Straightforward fees

Simple charge of £7.50 for each deal placed online. For regular savings plans and dividend re-investments this is reduced to just £1.50 a trade.


A wealth of choice

Our wide selection includes investment trusts, exchange-traded funds and UK and international shares.


Expert guidance

Market and shares data, comprehensive research tools, and daily insights to help you on your way.

Simplifying shares

We make trading in the stock market easy to do, so you can focus on the important things like making your investment decisions.


Straightforward fees

  • A flat fee of just £7.50 per trade when buying or selling shares online
  • A lower fee of £1.50 when buying shares as part of a regular savings plan, or for dividend re-investments
  • You can also buy and sell shares over the phone for £30 per trade
  • Market charges such as Stamp Duty Reserve Tax and government levies may apply - pay no hidden share dealing charges or exit fees
  • When you deal an international share, you'll pay a foreign exchange (FX) charge

An award-winning service

We’re proud to have been awarded Best Execution-Only Broker at the Shares Awards - two years running.

See our awards

How to get started

Open or transfer an account to start investing with us. You'll need a Fidelity ISA, Investment Account, SIPP or junior account. Featuring our simple service fee, on-the-go access and guidance, we offer a host of benefits and our accounts are easy to open in just a few steps.


Stocks and Shares ISA

A tax-efficient way to save and pay no income tax or capital gains tax on any returns.


Investment Account

Hold investments outside an ISA or pension, with no limit to how much you can invest. Our service fee is not charged on shares held in our Investment Account.



(Investing in UK investments only.) A pension you manage yourself. You choose what it’s invested in, how much is paid into it and when.


Junior accounts

Start from as little as £25 for a Junior ISA or £20 for a Junior SIPP. Friends and family can gift money too. Our service fee is not charged on junior accounts.

Transferring accounts and investments

Our transfer process is straightforward. Plus, we’ll cover any exit fees your current provider may charge, up to £500 per person. T&Cs apply.

International shares

Search, compare and select US and European shares with our award-winning service.

Explore investing in international shares

Have your say

When you become a shareholder, you have the choice to vote by proxy at our company meetings or be there in person.

Simply log in to your account and opt in to our shareholder rights service. We’ll send meeting alerts straight to your inbox.

Share dealing FAQs

What is online share dealing?
How can I open a share dealing account?
Which stocks and shares can I trade in?
How quickly will my share orders be executed?
Where can I view and access my online trading account?