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Important information - the value of investments, can go down as well as up, so you may get back less than you invest. Tax treatment depends on individual circumstances and all tax rules may change in the future. Withdrawals from a pension product will not normally be possible until you reach age 55 (57 from 2028). This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to one of Fidelity's advisers or an authorised financial adviser of your choice.
Emma Tilt, Head of UK Personal Investing
Give your financial future a fighting chance
With 80% of companies still paying men more than women1, the gender pay gap doesn't appear to be closing - not quickly enough anyway. And that's not all. The difference in pension income for women compared to men is a whopping 40.5%2. But even when the odds aren't stacked in your favour, there are things you can do. We're here to show you what you're up against. And share how investing can help address these inequalities by getting your money to work harder. New to investing? Find out more here.
Source:
What are the challenges?
Having a child
The average costs of raising a child in the UK - including childcare and housing costs - is over £200,000.
The pink tax
It's widely reported that certain 'women only' products carry a premium price tag.
Menopause
Around a million women's pensions are worse off in the UK due to the menopause.
Divorce
Divorce isn't easy. And when 41% of marriages don't reach their 25th wedding anniversary, it pays to be prepared.
Caring for the elderly
Women are more likely to become carers and provide more hours of care then men.
Maternity leave
Not everyone receives a generous maternity pay package - particularly if you're self-employed.
How it affects you
Gender pay gap
Despite The Equality Act 2010, women are still losing out in the salary stakes.
Pension gap
Women tend to live longer than men. And yet men's pensions far exceed women's.
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Busting investing myths
Women tell us investing helps them feel more in control, reduces anxiety and helps them meet their financial goals.
Here are some more reasons why you might like to invest - it's not some kind of exclusive club. Pretty much anyone can do it.
- Small amounts can make a big difference. You can start investing with as little as £25 per month.
- We've got plenty of guides to help you.
- Make the most of tax-efficient savings with a Stocks and Shares ISA or a Self-Invested Personal Pension
- The sooner you start investing, the longer it has in the markets to potentially grow (it could fall in value too).

Ask our experts a question
Each month we'll pick up on your most popular questions and answer them. We're keen to hear about what matters to you, so do drop our experts a line.
Meet Cara Hewitt, Chief Financial Officer
Cara's a lot of things. At home, she's a mum to two amazing sons. At work, she's a senior leader. And, more recently thanks to a work blog that she'd thought would fly mostly under the radar, she's a menopause awareness campaigner and policy builder.
Read Cara's letter to her younger unsuspecting self about what her future would hold. And how the menopause battle's not over yet...

Having a child: Times Money Mentor - April 3 2023
The pink tax: World Economic Forum - July 14 2022
Menopause: Royal London - 31 October 2022
Divorce: ONS: Divorces in England and Wales: 2021
Caring for the elderly: ONS: Unpaid care by age, sex and deprivation, England and Wales: Census 2021
Pension gap: Prospect 8 March 2023
Important policies
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Please remember that past performance is not necessarily a guide to future performance, the performance of investments is not guaranteed, and the value of your investments can go down as well as up, so you may get back less than you invest. When investments have particular tax features, these will depend on your personal circumstances and tax rules may change in the future. This website does not contain any personal recommendations for a particular course of action, service or product. You should regularly review your investment objectives and choices and, if you are unsure whether an investment is suitable for you, you should contact an authorised financial adviser. Before opening an account, please read the ‘Doing Business with Fidelity’ document which incorporates our client terms. Prior to investing into a fund, please read the relevant key information document which contains important information about the fund.
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