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Suspicious emails & phone calls

Learn how to spot a fraudulent email or phone call, so you’re not reeled in.

What is phishing, vishing and smishing?

It’s all too easy to get caught out by email. Before you know it, you’ve shared your personal information or opened an attachment that contains malware; this is known as phishing. Vishing is when fraudsters try to extract personal details directly by phone, using social engineering techniques. Smishing is when a fraudster tries to trick you into providing personal or account information via text or SMS message (this can include texting you links to fraudulent sites or phone numbers to fake call centres).  

Spotting and avoiding suspicious emails and phone calls

It's not always clear you're being targeted. Trust your instincts. If something doesn’t feel right, take your time and don’t rush into providing any personal details or sending monies. It’s okay to hang up the phone, ignore emails and to obtain information by researching trusted sources.



Any message that says ‘Reply Now’ to avoid losing money, have your account deleted or access cut-off are designed to panic you. Stop. Take your time. Investigate.


Unexpected phone calls or emails

Don’t trust unexpected emails or cold call phone calls when trying to get you to reveal personal information or hand over money. Be suspicious and challenge.


Requests for personal information and passwords

Never confirm your password or login details via email or over the phone. If in doubt, find the official company website or contact information number independently and call to check.


Emails with suspicious or mismatched URLs

These may look valid but can be subtly different from the real website address. Hover your mouse over the link to reveal the actual destination address and check the details. If in doubt don't click.


Poor spelling or grammar in emails

Major organisations have legal, marketing and publicity checks. It’s rare their communications will carry these kinds of mistakes. Human error happens, so don’t base your decision on this alone.

Where to get help

If you’ve received an email or call from someone posing as Fidelity contact us on 0800 358 7712. Here are some other useful contacts.

Leaders in fraud prevention


The UK's fraud prevention service

To stop fraud

Take Five

A national campaign offering advice to help consumers protect themselves against financial fraud

National Reporting Centre

Action Fraud

Action Fraud is the UK’s national reporting centre for fraud and cyber crime

Free expert advice

Get Safe Online

The UK's source of information on online safety

The National Cyber Security Centre


Helping to make the UK the safest place to live and work online.

Other threats to look out for

Investment scams

Be wise. Don’t fall prey to too-good-to-be-true, high-pressure, deadline-driven offers.

Pension fraud

All that glitters isn’t gold. Discover how to dig deeper and protect your pension with our tips.

Financial abuse

Find out more about criminal influence, to ensure you’re in control of your financial purse strings.

Identity theft

Look beyond the disguise. Impersonation can be the first step to someone stealing your assets.