ProCook outperforms the market, hails 'strong' fourth quarter

(Sharecast News) - Kitchenware retailer ProCook hailed strong fourth-quarter trading on Wednesday and said it "significantly" outperformed the market as it reported a jump in revenues. In the 12 weeks to 30 March 2025, total revenue rose 17.8% to £15.5m, with total like-for-like revenue up 8.8%.

Retail revenue increased 14.7%, benefitting from LFL growth of 1.9%, which was the seventh consecutive quarter of positive LFL growth. ProCook said new store openings contributed a further 12.8% points.

In the ecommerce segment, revenue jumped 23.4%, with LFL growth of 19.9% driven by increased traffic and average spend year-on-year. Sales on the relaunched Amazon UK marketplace contributed 3.5% points of growth.

ProCook said the strong final quarter led to record full-year revenue, up 11% on the prior year and 4.9% on a LFL basis.

The retailer outperformed the UK kitchenware market by 10% points during Q4, and by 7% across the year as a whole.

Chief executive Lee Tappenden said: "We have delivered a strong full year trading performance, with momentum building as we moved through the year. Our successful store opening programme, electricals range expansion and improved promotional and seasonal offerings, combined with enhanced marketing and customer experience, have enabled us to significantly outperform the market.

"Whilst we are mindful of the geopolitical backdrop, our momentum is underpinned by record active customers and customer acquisition, and expansion of our store network, as we benefit from the delivery of our strategic priorities and responsible investment in areas that will support profitable growth. We are, therefore, confident in making good progress towards our medium term ambitions of 100 stores, £100m revenue and 10% operating profit margin."

At 1040 BST, the shares were down 1.6% at 30p.