Beauty Tech Group eyes £320m valuation in London IPO

(Sharecast News) - The Beauty Tech Group expects to be valued at up to £320m when it debuts on the London market, the British skincare specialist confirmed on Wednesday. The firm - known for its LED face masks and at-home laser treatments - said its price range had been set at between 251p and 291p per share, implying a market capitalisation of between £280m and £320m.

It is seeking to raise primary capital of up to £29m through the initially public offering, which is set to launch next month.

LED face masks have surged in popularity recently, supported by celebrity fans such as Serena Williams and considerable social media hype.

The Cheshire-based group, which owns CurrentBody Skin, ZIIP Beauty and Tria Laser, said the IPO would position it for its next stage of development.

The debut should also prove a boost for the London stock market, which has struggled to attract new listings amid strong competition from New York and elsewhere.

Russ Mould, investment director at AJ Bell, said: "It's good to see more companies head to the UK stock market, but a company of this size is going to fly under the radar of most investors.

"We are in an environment where small cap companies are struggling to get investors' attention unless they have a compelling narrative or tap into the hottest investment trends, [such as] AI.

"LED face masks...[are] the talk of the town on social media. But [it's] a competitive industry well served by big players. Beauty Tech will have to work hard to explain why its products are better than others, and how it is able to grow market share quickly."

The Beauty Tech Group is owned by its management team, including co-founders Laurence Newman, chief executive, and chief technology officer Andrew Showman.