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Me Group strikes new partnership agreement with Asda

(Sharecast News) - Vending machine operator Me Group has struck a new partnership agreement with Asda that will see its Wash.ME laundry machines be located on ASDA sites. Under the agreement, Me Group will install and operate Wash.ME laundry machines at Asda's supercentre, superstore, supermarket and petrol forecourt sites across the UK, with the group targetting up to 700 laundry machines across these sites.

The FTSE 250-listed firm said on Thursday that the new partnership with Asda supported its growth strategy, with ambitions to install more than 1,300 Wash.ME laundry machines in FY26 and a long-term target of installing in excess of 20,000 machines globally.

Me Group, formerly known as Photo-Me International, currently operates more than 7,600 Wash.ME laundry machines across 12 countries.

Deputy chief executive Vladimir Crasneanscki said: "Asda is a perfect company to partner with, their retail and petrol stations are excellent locations for our services and their innovative and fast-paced approach will enable us to deploy our units rapidly.

"The rapid expansion of our Wash.ME laundry services is a key strategic priority for the group, driven by strong consumer demand. In 2025, we announced a record number of Wash.ME machine installations of 1,326 across our geographies, and we have clear ambitions to continue building on this progress. This partnership is indicative of our intention to further cement our UK market-leading position in the unattended laundry segment."

As of 0940 BST, Me Group shares were up 4.72% at 148.49p.

Reporting by Iain Gilbert at Sharecast.com

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