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Ebiquity taps David Muldoon for new marketing transformation role
(Sharecast News) - Ebiquity announced the appointment of David Muldoon as global managing director of marketing transformation with immediate effect on Friday, as the company expanded its advisory capabilities for large enterprise clients. The AIM-traded firm said Muldoon was bringing more than 20 years of experience advising chief marketing officers at global consumer and corporate groups.
Most recently, he served as vice president at MediaLink, where he led large-scale marketing and agency transformation programmes for companies including Unilever, Diageo, Lego, AB InBev, JPMorgan Chase and Tesco.
Prior to that, he held senior leadership roles at Walgreens Boots Alliance, overseeing global media and agency transformation.
"David's appointment marks a defining moment for Ebiquity and our clients," said chief executive Ruben Schreurs.
"His track record orchestrating multi-billion dollar transformations, combined with our marketing intelligence and benchmarking capabilities, creates unmatched value for CMOs seeking demonstrable returns on their marketing investments."
In the new role, Muldoon would lead Ebiquity's integrated marketing transformation offering, combining the group's marketing performance data, proprietary benchmarks and client insights with strategic consulting, operating model design, agency optimisation and capability development.
The company said the approach was designed to give clients greater visibility and control over marketing investment decisions and outcomes.
"Most organisations already have vast amounts of marketing data, but very little of it is converted into better strategic, operational or partner decisions," Muldoon said.
"Ebiquity's strength is its ability to connect performance evidence with practical change.
"My focus is on helping clients harness this unique capability to build marketing organisations that drive sustainable competitive advantage and deliver exceptional business growth."
At 0936 GMT, shares in Ebiquity were down 0.08% at 12.89p.
Reporting by Josh White for Sharecast.com.
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