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Aldi logs record Christmas as festive sales rise to £1.65bn
(Sharecast News) - Discount grocery group Aldi has reported its best-ever Christmas, racking up £1.65bn in sales which it claims was a result of shoppers wanting to celebrate the festive season "on a budget". The company, which claims to be the lowest-priced supermarket in the UK, reported a 3% year-on-year increase in sales over the four weeks to 24 December.
Sales over the week leading up to Christmas were 5% higher than last year at £500m, while 22 December was its busiest trading day.
Over the four-week period leading up to Christmas, Aldi logged 57m transactions in total - a new record for the company.
"Ahead of the big day, Aldi committed to beating rivals on the price of a traditional Christmas dinner - part of a £325m investment to lower hundreds of prices throughout the year," the UK's fourth-largest supermarket said in a statement.
As well as attracting the budget-conscious crowd, the grocer's Specially Selected premium own-label range also saw strong demand, with sales up 12% year-on-year.
"As we move into 2026, our focus remains unchanged - keeping prices low and quality high, so that every household in Britain can enjoy amazing food all year round," said Aldi's chief executive Giles Hurley.
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