Investing basics

Making good investing easy

If you’re looking to get started, then you can browse through our investing videos, review more principles for good investing, explore investment types or take a deeper look into some of our guides that explain what investing is all about.

Watch our most popular investment guidance videos

What is a Stocks and Shares ISA?
What is a SIPP?
Choose an account that's right for you

The value of investments can go down as well as up so you may get back less than you invest. This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to an authorised financial adviser.

Explore our selection of videos, specially created to help you make the most of your investments—from choosing the right account, to finding out more about how your investments may be taxed.

Explore more principles for good investing:

Risk and return

Read more about balancing the chances of a loss with the benefits of a higher return over time.

Asset allocation

Learn more about each asset class, its possible risks and potential benefits.

Regular savings

Find out how a regular savings plan can help your money grow

Exploring investment types

Ever wondered how some investment types (like exchange-traded funds) actually work?

Funds

A fund is a unit trust, OEIC (Open-ended investment company) or any other collective investment scheme.

Exchange-traded funds

Exchange-traded funds are funds that issue shares, which are traded on a stock exchange.

Investment trusts

Investment trusts are Public Limited Companies (PLCs) that are listed on a stock exchange, so investors buy and sell from the market.

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Guides

Explore our selection of product guides and videos, specially created to help you make the most of your investments—from choosing the right account, to finding out more about how your investments may be taxed.

The value of investments can go down as well as up so you may get back less than you invest. This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to an authorised financial adviser.