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Don't just invest. Be invested.

With over 50 years' experience, we know the difference. One is about today, the other is about the future you're building.

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Important information - investment values can go down as well as up, so you may get back less than you invest. SIPP/ISA eligibility and tax treatment depends on individual circumstances and tax rules may change. You cannot normally access money in a pension until age 55 (57 from 2028). This is not a personal recommendation for a product, service or action. If you are unsure about the suitability of an ISA or a pension, or action you need to take, you should speak to an authorised financial adviser.

Important: Be aware of fraudsters impersonating Fidelity

We’re aware of scams involving fake online adverts and web links that misuse the Fidelity name or logo. Some people are being contacted by fraudsters claiming to be from our Wealth Management team or using titles such as 'Wealth Adviser'.

If something doesn’t feel right, call us on 0800 358 7712 before making a payment or sharing personal information. Learn more about how to protect yourself on our impersonation scams page.

Why Fidelity?

1.7 million customers*

Our customers trust us with over £40 billion of investments, supported by our UK and Ireland-based customer service teams.

Over 50 years' experience

We've helped people just like you invest with confidence and build a more secure financial future since 1969.

Independently recognised

We've been a Which? Recommended Provider for Self-invested Personal Pensions for five years running.

Stocks and Shares ISA

Invest up to £20,000 each year into a tax-efficient Stocks and Shares ISA.

Start saving in a SIPP

A Self-Invested Personal Pension is a tax-efficient way to save for your retirement.

Invest for a child

Be invested in your child’s future with our tax-efficient junior accounts.

How would you like to invest?

Navigator

Show me a few ideas

Tell us your preferences and we’ll give you a fund or two to consider.
Select 50

Show me expert picks

Browse a list of our favourite funds, selected by experts.
Investment Finder

Show me everything you offer

Use our powerful tool to search and filter the thousands of investments on offer.

Important Information - this information and our tools are not a personal recommendation for a specific investment. You must ensure that the fund you choose is suitable for your individual circumstances and remains so over time. Seek advice if you're unsure.

Be invested with our ready-made ISA

A new way to open a stocks and shares ISA with Fidelity, that takes the hard work out of investing.

Are you on track for the future you want?

Find out if you’re saving enough for the lifestyle you want in retirement.

Drawdown your pension however you like

So you can do whatever you like. Flexible access to your pension with our SIPP.

Important information - This is not a personal recommendation for a product, service or action. If you are unsure about the suitability of pension investments or transfers, or action you need to take, we strongly recommend seeking advice from Fidelity's advisers or another authorised financial adviser. You cannot normally access money in a pension until age 55 (57 from 2028).

*Source: Fidelity, as at 31.03.26

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