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Security and privacy

Fidelity is committed to online security and securing your personal information by strict privacy guidelines.

Online security

At Fidelity, we are constantly reviewing the security measures that we have in place to protect you.

Privacy Statement

We're committed to maintaining your data in line with data protection obligations and ensure it's kept secure.

Cookie policy

Our policy explains how cookies are used on the Fidelity websites and how you can manage them.

Ten things Fidelity won’t do

To keep your account secure, you shouldn't give out personal or financial information, account details or log-in details unless you’re absolutely sure that the request for them is genuine. With that in mind, please note these ten things that Fidelity will never do.

  • Call or email to ask for your full PIN or online password
  • Ask you to email or text personal or financial information
  • Email you a link to a page which asks for your login details
  • Call to advise you of investment opportunities
  • Send someone to your home to collect information or cash, or to offer investment opportunities
  • Ask you to carry out a test transaction online
  • Provide investment services through any mobile app other than our official app
  • Ask you to authorise the transfer of funds to a third party or to hand over cash
  • Use persuasive and/or emotional communications to encourage you to make a financial decision quickly or divulge confidential information
  • Send you unsolicited emails.

Here to help

If you have any doubt over whether a caller is genuine, please contact our UK-based Customer Services team.

For visitors to the Fidelity website arriving through a link from another site, Fidelity is able to record through which link the Fidelity site was visited. Please note that Fidelity is not affiliated with, nor does it sponsor or endorse, any linking websites owned by third parties and it does not endorse any product or service offered by such linking sites.

We do not collect any personally identifiable data from you but, should you subsequently become a customer, we will know the source through which you were introduced.

Fidelity uses pixels, or transparent GIF files, to help manage our online advertising. These GIF files are provided by our ad management partner, DoubleClick. These files enable DoubleClick to recognize a unique cookie on your web browser, which in turn enables us to learn which advertisements bring users to our website. More information on our cookie policy.

You can unsubscribe from our emails at any time, there is a link at the bottom of all emails that are sent from us. Alternatively, you can also unsubscribe here. Unsubscribing will mean that you won’t hear from us via email again until you change your contact preferences with us.