YouGov PLC (YOU)

Industry Consulting Services

This stock can be held in an Investment ISA, SIPP and Investment Account

Sell

253.50p

Buy

254.50p

arrow-down-4.00p (-1.54%)

Prices updated at 12 Dec 2025, 17:00 GMT

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Prices in GBX

YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists.

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Important documents: Please ensure that you have read the Pre-sale Illustrations document & Doing Business with Fidelity document (incorporating the Fidelity Client Terms) and

Our Investment Fees and Charges.

Income statement

Year chevron-l-regular chevron-r-regular	2024	2025
	335m	389m
	271m	320m
	11m	31m
	3.25	8.07
	-2m	13m
	49m	74m
Sales, General and administrative	260m	288m
Interest expenses	9m	13m
Provision for income taxes	6m	5m
Operating expenses	260m	288m
Income before taxes	4m	18m
Net income available to common shareholders	-2m	13m
	-0.02	0.115
Net interest income	-7m	-12m
Advertising and promotion	-	-
Net investment income, net	-200,000	-1m
Realised capital gains (losses), net	-	-
Total benefits, claims and expenses	-	-
Earnings per share (diluted)	-0.02	0.113
Free cash flow per share	0.155	0.2299
Book value/share	1.5675	1.6306
Debt equity ratio	1.002731	0.782313

Balance sheet

Year chevron-l-regular chevron-r-regular	2024	2025
Current assets	149m	137m
Current liabilities	195m	215m
Total capital	353m	322m
Total debt	239m	222m
Total equity	183m	191m
Total non current liabilities	-	-
Loans	170m	131m
Total assets	610m	600m
Total liabilities	-	-
Cash and cash equivalents	74m	55m
Common stock	116m	117m

Cash flow

Year chevron-l-regular chevron-r-regular	2024	2025
Cash at beginning of period	107m	74m
Cash dividends paid	-10m	-11m
	18m	27m
Investments (gains) losses	-279m	-20m
	74m	55m
Net income	-	-
	38m	45m
	-19m	-17m

The figures shown in the tables are quoted in the currency of the stock selected.

Please note that past performance is not a reliable indicator of future returns. Please use the interactive graph for benchmark comparison.

Important Information

Investment values, and income from investments, can go down as well as up, so you may get back less than you invest. This is not a personal recommendation for a specific investment. If you're not sure which investments are suitable for you, consult Fidelity's advisers or another authorised financial adviser. The information contained herein: is proprietary to Morningstar and/or its content providers; may not be copied or distributed; and is not warranted to be accurate, complete or timely. Neither Morningstar nor its content providers are responsible for any damages or losses arising from any use of this information.