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Frasers to open more than 350 Sports Direct stores in Southeast Asia, India

Mon 24 Mar 2025 12:42

(Sharecast News) - Mike Ashley's Frasers Group said on Monday that it was planning to open more than 350 Sports Direct stores in Southeast Asia and India as it expends its existing partnership with MAP Active, a sports, fashion and distributor operator in south Asia. The company said it will utilise MAP Active's infrastructure, local expertise and distributed brands to position Sports Direct "as the premier sports retailer in the region".

"With support from Frasers Group's major brand partners, this expansion will set a new benchmark for the sports retail sector in these markets," it said.

This latest strategic partnership will see Sports Direct expand further into Indonesia, as well as enter India, the Philippines, Thailand, Vietnam and Cambodia.

Chief executive Michael Murray said: "We're excited to announce further expansion of our successful partnership with MAP Active to five dynamic new markets where we see potential for long-term growth.

"Building on Sports Direct's proven sports retail proposition and MAP Active's market expertise, we look forward to growing our footprint and offering best-in-class brands to consumers in the region."

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