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Important information: The value of investments can go down as well as up so you may get back less than you invest. Investors should note that the views expressed may no longer be current and may have already been acted upon. This is a third-party news feed and may not reflect Fidelity’s views.

Sunday share tips: Tesco

(Sharecast News) - The Financial Mail on Sunday's Midas column told readers who'd invested in Tesco to "hold tight", pointing to the company's economies scale and all the benefits those generated for shareholders.

"Existing shareholders should sit tight. New investors might even grab a few and hope the stock heads up towards those halcyon days of 2007," the tipster said.

Midas's Joanne Hart also recalled the anecdote of her own mother, who had inherited Tesco shares in the early 1990s, held on, and according to her had made a tidy sum since.

In particular, Hart credited the business acumen of chief executive officer Ken Murphy.

She also highlighted Tesco's Clubcard, which said provided the grocer with invaluable information regarding its clients' tastes.

And with more customers walking down the aisles at its stores and spending more on each trip, as per independent consultancy Kantar, it was little surprise that steady growth was expected by analysts for the following year.

"Tesco shares have had a strong run lately but, at £3.09, there should be plenty more growth to come."

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Important information: This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to one of Fidelity’s advisers or an authorised financial adviser of your choice. When you are thinking about investing in shares, it’s generally a good idea to consider holding them alongside other investments in a diversified portfolio of assets. Past performance is not a reliable indicator of future returns.

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