Monday newspaper round-up: ASA, jobseekers, Waitrose

(Sharecast News) - Londoners are buying the lowest share of houses outside the capital in more than a decade as their moving plans are curtailed by a stalling local market and the shift back to office working. They were behind just 5.3% of house purchases elsewhere in the country in the first seven months of this year, the lowest proportion since 2013, research has found. - Guardian The UK advertising watchdog has received a complaint about its own high-profile UK-wide campaign, accusing it of breaking the rules it enforces around misleading marketing. The Advertising Standards Authority (ASA), which investigates whether ads breach UK regulations, is being asked to investigate claims made in its campaign launched in conjunction with household brands including Tesco, Comparethemarket and Lloyds bank. - Guardian

The number of people seeking work has jumped at its fastest pace in five years as company bosses brace for Rachel Reeves to impose more tax rises at the next Budget. In August, the supply of jobseekers rose by the largest amount since November 2020 as businesses laid people off and nervous managers cut back on hiring. - Telegraph

Sales at Waitrose have grown faster than at rival supermarkets for a fourth month running, as revamped stores and improved customer service help it to win over more shoppers. Waitrose sales grew 0.5 percentage points faster than the wider grocery market in the four weeks to August 9, according to figures from NIQ Scantrack seen by The Telegraph. - Telegraph

The Chinese challenge to the British car market will be stepped up this month when Changan, one of the largest automotive groups in the People's Republic, launches an electric vehicle in the UK to take on Tesla's bestselling Model Y. The state-backed Changan, based in the central city of Chongqing, produces 3 million cars a year, making it about two-thirds the size of the country's market leader, BYD. - The Times