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M&C Saatchi buys The Women's Sports Group
(Sharecast News) - M&C Saatchi said on Tuesday that it has bought The Women's Sports Group, a consultancy in women's sports media rights and advisory, for an undisclosed sum.
It said the business delivers services across media rights, broadcast strategy, brand partnerships, production, data and insights, and communications.
Its client roster includes leading federations, clubs, broadcasters, brands, and government bodies, including Barclays Women's Super League, Premiership Women's Rugby, the Billie Jean King Cup, Arsenal FC and DAZN.
M&C Saatchi said WSG has advised on landmark deals such as the FA Women's Super League media rights and SailGP's Women's Pathway programme.
Chief executive Zaid Al-Qassab said: "The acquisition of The Women's Sports Group adds significant expertise in sports rights to our fast-growing sport and entertainment platform and I am delighted to welcome the team to M&C Saatchi.
"The transaction further strengthens our proposition and positions us well to capitalise on one of the most dynamic areas of growth in our industry, whilst our recent global wins demonstrate the strength of our regional-first strategy as we focus on delivering on the improving pipeline momentum in H2."
No financial details were provided but M&C said the deal will be funded by available cash on the balance sheet.
At 1035 BST, the shares were up 1.9% at 143.19p.
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