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Dr Martens enters UAE with Beside Group partnership
(Sharecast News) - Iconic bootmaker Dr Martens said on Thursday that it has entered the UAE for the first time through a distribution partnership agreement with Beside Group, and expanded its presence in Latin America by partnering with Crosby.
Dr Martens said Crosby opened a store in Santiago, Chile, this week. This is the second in the region following the opening of a store in Argentina in August.
Crosby partners with "iconic" international fashion and luxury brands, serving as their official distributor in Latin America, while Beside is a "leading" partner for international brands in the Middle East, with significant experience in retail and wholesale, spanning several decades, Dr Martens said.
It said the partnership with Crosby will drive the brand's reach in Mexico, Argentina, Paraguay and Chile and includes mono-branded retail stores and wholesale. The first mono-branded Dr. Martens store opened in Palermo, Buenos Aires, in August.
Chief executive Ije Nwokorie said: "These exciting partnerships are consistent with our strategy of entering new growth markets to reach more consumers than ever before through a capital-light approach.
"We see enormous potential for Dr. Martens in the UAE and Latin America and are delighted to have two partners who really understand both the depth and breadth of our iconic brand."
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