Share dealing

Buy, sell and hold shares online

Remember, the value of investments and the income from them can go down as well as up, so you may get back less than you invest. This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to an authorised financial adviser.

Share dealing FAQs

How can I open a trading account?

Our service is primarily an online service and there are different accounts you can open to trade in shares.

You can choose from an Investment Account, Investment ISA or Junior ISA. The money you pay into the account, when you set it up, will be held as cash until you’re ready to trade.

You can choose to invest any or all of your ISA allowance or the money in your Investment Account, in a wide range of funds or shares. If you’re unsure where to invest, speak to an authorised financial adviser.

Please see our wide range of investments on our investment finder.

How do I get started investing in stocks and shares?

Once you’ve decided that investing in stocks and shares is right for you, it’s easy to open an Investment Account, Investment ISA or Junior ISA. The money you pay into the account, when you set it up, will be held as cash until you’re ready to trade.

You can choose to invest any or all of your ISA allowance, or the money in your Investment Account, in a wide range of funds or shares. If you’re unsure where to invest, speak to an authorised financial adviser.

Please see our wide range of investments on our investment finder.

Which stocks and shares can I trade in?

Please see our wide range of investments on our investment finder.

How quickly will my share orders be executed?

Unlike with fund deals, you will be able to deal at any time of day, while the markets are open – there isn’t just one daily pricing point. With a market order your deal will go through straightaway at the price you have been quoted. If you place a limit order, the transaction will go through if the stock reaches the price you have specified, regardless of when this happens, as long as it is on the same business day that you placed the order. You can place a deal when markets are closed and it will go through as soon as they re-open. London markets are open from 8am to 4.30pm.

When are dividends paid out?

The timing of dividend payments can vary as they are paid at a company’s discretion depending on a number of factors (such as company performance). If and when a company pays out a dividend, we will reinvest or pay it out to you based on your income preference as soon as practicable after we receive them. For more information, you can find out specific stock information through our factsheets.

What are the online share dealing fees and charges?

Our share dealing service is primarily an online service. We charge a flat fee of just £10 for buying or selling shares online within an ISA or Investment Account and only £1.50 for dividend re-investments and regular savings plan payments.

In exceptional circumstances, you will be allowed to trade over the phone and the fee will be £30 for each order.

In most cases, when you buy UK shares, or shares in a foreign company with a share register in the UK, market charges such as Stamp Duty Reserve Tax and PTM levy may apply.

See details on charging

 

Why choose Fidelity

Making sense of charges and dealing costs

Our pricing has no hidden charges or fees, so you know exactly what you pay for and when you pay it.

Fidelity Personal Investing service fee

  • The service fee on shares held within an ISA is based on the total investments you hold with Fidelity and is capped at £45 a year.
  • Children's accounts with less than £7,500 invested have a flat rate of £25 a year—even if they hold shares within their account.
  • What’s more you don't pay a service fee for shares in an Investment Account.

Share dealing charges

  • Our standard share dealing charges apply. A charge will be made for each buy and sell transaction you place (including contributions made through a regular savings plan and dividend reinvestments). This will be deducted from the amount invested or raised through a sale.
  • Simple charge of £10.00 for each deal placed online.
  • And a £1.50 charge for regular savings plan and dividend re-investments.

How shares are priced

Order execution regulations oblige us to obtain the best price available for you at the time of execution. Prices change throughout the day, depending on supply and demand, so prices may also vary depending on the type of order you make and the execution time of those orders. It's important to understand the difference between the price you pay for the investment (dictated daily by the stock market) and any additional dealing charges and service fees.

When you invest in shares, the price you buy or sell at depends on which type of order you place with us:

  • Market order – buy or sell shares at the quoted price, within 15 seconds, or request another quote.
  • Limit order – name the price at which you’re willing to buy or sell a set number of shares (for example, 100 shares at £2.00 a share). We execute the trade if your limit price (or better) is achieved for the full amount of your order. Limit orders expire at the end of the trading day for which they’re set.

We also aggregate transactions, combining regular savings and dividend reinvestments with other customers’ orders, to gain the best executable price. We will never aggregate market or limit orders.

 

Bring your investments together

Having investments spread across multiple companies can be both time-consuming and costly. Bringing them together means less stress and less paperwork.

Our straightforward transfer process makes it easy to bring your investments together - just tell us where they’re currently held and we’ll take care of the rest.

It’s free to transfer and we’ll even cover any exit fees you may incur, up to a total of £500 per person. Terms and conditions apply.

Please remember that the value of investments can fall as well as rise, so you may get back less than you invest.