Share dealing

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When reviewing the share prices, it’s important to remember that past performance is not an indicator of future performance. The value of investments can go down as well as up, so you may get back less than you invest. This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to an authorised financial adviser.

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Find a share

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Open an account

Pay a flat fee of just £10 for buying or selling shares online within an ISA or Investment Account.

Making sense of charges and dealing costs

Our pricing has no hidden charges or fees, so you know exactly what you pay for and when you pay it.

Fidelity Personal Investing service fee

  • The service fee on shares held within an ISA is based on the total investments you hold with Fidelity and is capped at £45 a year.
  • Children's accounts with less than £7,500 invested have a flat rate of £25 a year—even if they hold shares within their account.
  • What’s more you don't pay a service fee for shares in an Investment Account.

Share dealing charges

  • Share dealing charges (including ETFs and investment trusts) - there is a charge made for each buy and sell transaction you place (including contributions made through a regular savings plan and dividend reinvestments). This will be deducted from the amount invested or raised through a sale.
  • Simple charge of £10.00 for each deal placed online.
  • And a £1.50 charge for regular savings plan and dividend re-investments.
  • Market charges such as Stamp Duty Reserve Tax and PTM levy may apply.

How shares are priced

Order execution regulations oblige us to obtain the best price available for you at the time of execution. Prices change throughout the day, depending on supply and demand, so prices may also vary depending on the type of order you make and the execution time of those orders. It's important to understand the difference between the price you pay for the investment (dictated daily by the stock market) and any additional dealing charges and service fees.

When you invest in shares, the price you buy or sell at depends on which type of order you place with us:

  • Market order – buy or sell shares at the quoted price, within 15 seconds, or request another quote.
  • Limit order – name the price at which you’re willing to buy or sell a set number of shares (for example, 100 shares at £2.00 a share). We execute the trade if your limit price (or better) is achieved for the full amount of your order. Limit orders expire at the end of the trading day for which they’re set.

We also aggregate transactions, combining regular savings and dividend reinvestments with other customers’ orders, to gain the best executable price. We will never aggregate market or limit orders.


Share dealing FAQs

What is online share dealing?

Share dealing is when you buy or sell shares in a public limited company on a recognised stock exchange. You can do this at any time the exchange is open. When you buy a share you become one of the company’s owners and you may be entitled to a share of any profits it makes. If the company does well, your shares may go up in value because more people want to have a stake in the company. But if the company doesn’t do well, the value of your shares may fall. Our share dealing service will also be offering other types investments, in addition to company shares. One of the main types will be bonds, which are loans to a large organisation. As our service develops, we will enable you to buy UK government bonds, known as gilts, as well as corporate bonds.

How can I open a share dealing account?

Our service is primarily an online service and there are different accounts you can open to trade in shares.

You can choose from an Investment Account, Investment ISA or Junior ISA. The money you pay into the account, when you set it up, will be held as cash until you’re ready to trade.

You can choose to invest any or all of your ISA allowance or the money in your Investment Account, in a wide range of funds or shares. If you’re unsure where to invest, speak to an authorised financial adviser.

Please see our wide range of investments on our Investment Finder.

Which stocks and shares can I trade in?

Please see our wide range of investments on our Investment Finder.

How quickly will my share orders be executed?

Unlike with fund deals, you will be able to deal at any time of day, while the markets are open – there isn’t just one daily pricing point. With a market order your deal will go through straightaway at the price you have been quoted. If you place a limit order, the transaction will go through if the stock reaches the price you have specified, regardless of when this happens, as long as it is on the same business day that you placed the order. You can place a deal when markets are closed and it will go through as soon as they re-open. London markets are open from 8am to 4.30pm.

Where can I view and access my online trading account?

If you’re an existing customer and have already registered for online services, you can log in to view your online trading account.

If you’re a new customer, you can sign up to our secure online account management service and view an up-to-date valuation of your investments at any time.

Find details on setting up your online account

Important Information

Fidelity has been licensed by FTSE International Limited to use the name FTSE All-Share, 100, 250, 350 Index.

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