Cookie policy

Fidelity's cookie policy outlines our use of cookies. The policy explains how cookies are used on Fidelity websites, what cookies may be set when you visit the websites and how to manage and delete them.

What are cookies?

Like most other websites, our Fidelity website uses cookies. Cookies are small text files stored on your computer or mobile device by your browser. They are used for many things, such as remembering whether you have visited our site before, matching content to your preferred interests or to help us work out how many new website visitors we get each month.

No cookies used by Fidelity store personally identifiable data such as:

  • Names
  • Phone numbers
  • Email addresses
  • Mailing addresses
  • Bank Account Numbers
  • Credit Card Information

Your Customer ID is collected when you log in to the website which enables us to identify who you are. Further information about this is included below.

How to remove browser cookies and cache

About this cookie policy

This cookie policy applies to all Fidelity websites and mobile applications.

Throughout this cookie policy, any references to our website cover any website or mobile application maintained by Fidelity. This cookie policy forms part of our website security and privacy provisions.

By accessing our website, you agree that this cookie policy will apply whenever you access our website on any device.

Fidelity reserves the right to update this cookie policy from time to time. Any changes will be posted within this page and shall become effective as soon as they are posted. Continued use of the website or app constitutes your agreement to all such updates.

Fidelity Security Key

Fidelity uses a security key, something that is similar to a cookie, when you register and log in using the Fidelity app and website. It’s designed to enhance the log in process, making it easier for you to log in and at the same time, provide an additional layer of protection. In order to achieve this it stores your username and password, but in an encrypted format. We won’t be able to personally identify you with this information and we won’t know what your password actually is but it will enable us to recognise that it’s you when you log in from that same device.

When you register and log in using the Fidelity app, we will initially verify your email address and then automatically store the security key on your device for the next time you log in. This will help us identify you more easily when you next log in, and make your mobile login process easier for you.

When you register and log in to, we ask your permission to store the security key on your web browser. It isn’t mandatory, but accepting the security key will again help us to identify you more easily when you next log in, and make your web login process easier for you.

If you choose not to allow the security key, you will need to go through additional log in processes, each and every time you log in to the web.

Fidelity use of cookies

The following use of cookies do not apply to the Fidelity App.

Fidelity may collect other information automatically when you visit the website, using cookies or local storage in the case of mobile. This allows us to identify your computer and find out details about your last visit.

  • Cookies help us recognise you as a unique visitor when you return to our website, allowing Fidelity to tailor your online experience.
  • They enable us to measure and understand how visitors use our site, driving improvement.
  • We might store information entered in tools, such as calculators or demonstrations on our website. This information may need to be temporarily stored to deliver these types of services efficiently and is not used for any other means.

If you choose not to allow cookies, the quality of your browsing experience may be reduced.

Information collected by cookies identifies your computer and your connection to the internet. We collect general information about your computer settings, and your connection to the internet, for example your operating system and platform, IP address, browsing patterns and interactions with our sites.

We also collect your Customer ID when you log in to the website. This enables us to contact you should you submit any feedback on our website.

For more information on cookies please visit the Information Commissioner’s Office website  and the All About Cookies website.

Cookies and Emails

Fidelity also uses cookies and similar technologies in the emails that we send. We will gather information such as your IP address and geographical location, as well as whether you open the email, which links you click on within the email and any Fidelity webpages you subsequently visit. We will have the ability link any activity on Fidelity webpages and emails we send to your email address. This is done by matching your IP address as opposed to storing any personal information about you. Please note this does not track any activity on non-Fidelity pages. You can remove these cookies from your device at any time by clearing your cookies and cache.

Types of cookies Fidelity use

The cookies used in Fidelity websites are based on the categories found in the International Chamber of Commerce UK Cookie guide.

These categories are:

  • Strictly necessary cookies
  • Performance cookies
  • Functionality cookies
  • Targeting or advertising cookies

Strictly necessary cookies

Strictly necessary cookies are essential for our site to function and allow you to access secure areas of the website and to select funds for investment. These are primarily session cookies and are deleted when you leave the site or complete your transaction.

Strictly necessary cookies are used to:

  • Store your selection of funds as you progress through our site ensuring your funds are not forgotten and appear when you proceed to invest
  • Display the most appropriate website to different types of user
  • Allow you to login to our transactional secure sites

These cookies cannot be turned off individually but you can change your browser setting to refuse all cookies if you do not wish to accept them. However, without these cookies, services such as selecting funds for investment, investing securely online and account management cannot be provided.

Here are examples of cookies that we have defined as 'Strictly necessary': 



 Supplied by











 Session information



 Session information



 Session information



 Session information



 Session information









 Session information


Performance Cookies

Performance cookies are used to measure browsing activity, in order to learn about how you use our website. For example, which pages you go to most frequently, how you link to our site and whether you have any issues or error messages from web pages.

Some of these cookies do collect information that identifies you. We use this information to improve how our website works and to provide you with a better online experience. We may also contact you should you submit any of our customer feedback forms.

Performance cookies are used to:

  • Measure the performance of our website and collect information on how you use it in order for us to provide you with the best possible online service
  • Help us improve our website by measuring any errors you may experience
  • Measure the effectiveness of our onsite adverts and online marketing campaigns
  • Help us test different designs on our website in order to improve your online experience

Here are examples of cookies that we have defined as 'Performance': 



 Supplied by

 __utma, __utmb, _utmc, __utmz



 Ict_0, ict_Master


 Google Floodlight (DoubleClick)



 Performance Horizon Group

 _fby_site, _fby_visitor

 Analytics  Feedbackify
 s_cc, s_fid, s_ppv, s_vnum, s_invisit, Demdex, s_ppvl, s_ppn, AMCVS_66, AMCV_66,  Analytics

 Adobe Analytics


 Analytics  Decibel Insight

Using our website indicates that you accept the use of 'Performance' cookies. If you prevent them it affects our ability to improve our site for our users.

If you would like to opt out of these cookies follow the links below: 



 Google Analytics:

Google Analytics (GA) is a web analytics service provided by Google Inc. that provides statistics about visitors to our website.
Opt-out of Google Analytics cookies


 Adobe Opt out


 Decibel Insight Opt out

Functionality cookies

Functional cookies allow us to remember certain selections or preferences you have made in order for us to tailor our website to you.

Functional cookies are used to:

  • Remembering if you have previously accepted terms and conditions to prevent repetitive pop-up messages or disclaimers.
  • Share information with partners to provide a service on our website. The information shared is only to be used to provide the service, product or function and not for any other purpose

Here are examples of cookies that we have defined as 'Functionality': 



 Supplied by

 Uvc, loc, uit, uid, dt, di, psc

 Social Sharing


 Perf, nid

 Google +1 Social Sharing


 Guestid, pid, k

 Twitter Social Sharing


 Ict_0, ict_Master

 Call tracking


Some of these cookies are managed for us by third parties – where this is the case you can follow the below links and manage their service directly.

You can view their privacy policies or opt out of these services if you want from the links below.

You can control whether or not these cookies are used, but preventing them may mean we can't offer you some services or promotions. It's also possible that preventing these cookies stops us remembering that you didn't want a specific service. 




AddThis is an online sharing platform that helps sites build digital audiences and uses data to personalise experiences.
Opt-out of Add This cookies


Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts.
More information on Twitter cookies


Infinity is an advanced call tracking platform that closed the loop between paid search media campaigns and contact centres. More information on Infinity cookies  

Targeting or advertising cookies

Targeting or advertising cookies are used to deliver adverts relevant to you. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.

Targeting cookies are used to:

  • Understand what Fidelity adverts you might be interested in on our site.
  • Understand what Fidelity adverts you might be interested in on other sites.

As part of this, we use several third party services to help us understand what adverts you might be interested in. These cookies hold information about your computer and they might hold a record of what other websites you've looked at — so we can show you promotions while visiting other websites.

We may also use advertising cookies to link to social media networks such as LinkedIn and Facebook. They will use any information about your visit to the Fidelity website to then deliver targeted advertising to you. The information collected is anonymous but may include details such as your IP address. By using our website you agree to these cookies being placed on your device. You can opt out of these cookies at any time by checking your settings with the relevant social media platform or within your browser.

Here are examples of cookies we have defined as 'Targeting': 



 Supplied by

 OAX, NSC_fd1efm_qppm_ttm

 Social Sharing

 24/7 Real Media


 Ad Serving

 Google Display Network

 Id, _drt_

 Ad Serving

 DoubleClick for Publishers (DFP)


 Ad Serving


These are the services we use and how you can control those cookies. Please note that turning off advertising cookies won't mean that you are not served any advertising, merely that it will not be tailored to your interests. 




AppNexus is a provider of multi-platform internet marketing strategies including digital ad serving and web advertising. Opt-out of AppNexus cookies

 Google Display Network & Floodlight

Google Display Network platform provides digital advertising on websites to promote your business, easy and effective.Opt-out of Google Display Network & Floodlight cookies

 DoubleClick Advertising

DoubleClick is a subsidiary of Google that develops and provides internet ad serving services.
Opt-out of DoubleClick cookies 


Bing Ads (a Microsoft product) is a service that provides pay per click advertising on both the Bing and Yahoo! search engines.
Opt-out of Bing cookies 


AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. 
Opt-out of Adwords cookies 


Facebook is an online social media and social networking service.
Opt-out of Facebook cookies 


LinkedIn is a business- and employment-oriented social networking service that operates via websites and mobile apps.
Opt-out of LinkedIn cookies 


Twitter is an online news and social networking service where users post and interact with messages, "tweets".
Opt-out of Twitter cookies 


Awin is a global affiliate network that brings together the Affiliate Window and Zanox networks.
Opt-out of AWIN cookies 


Outbrain is an online advertiser specialising in presenting sponsored website links.
Opt-out of Outbrain cookies 


YouTube is a video is a video sharing website on which users can upload, view and share videos.
More information on YouTube cookies


Yahoo Mail offers contextual-based advertising to its users by scanning their emails and displaying ads. Opt-out of Yahoo interest-based advertising.

Media IQ

Media iQ's analytical and advertising technology capabilities help to convert insights into better performing and better targeted, programmatic media campaigns. Opt-out of MediaIQ cookies.


Amobee advertising technology collects and uses non-personally identifiable data to tailor advertisements you see on websites and in mobile applications. Opt-out of Amobee cookies

Fidelity also embeds video content from websites such as YouTube. As a result, when you visit a page with content embedded from YouTube, you may be presented with cookies from these websites. Fidelity does not control the dissemination of these cookies. You should use the links above to check the relevant third party website for more information.

You can control whether or not these cookies are used, but preventing them may stop us from offering you some services.

How to control your cookie settings

Most internet browsers accept cookies automatically, but you can change the settings of your browser to erase cookies or prevent automatic acceptance if you prefer.

If you’re having trouble finding how to disable cookies, please check the 'Help' functionality on your browser to understand how it handles cookies.

Please remember if you turn off cookies in your browser then the settings would apply to all other websites as well, and not just this one.

You can also opt out of receiving targeted advertisements by visiting the following sites:

If you wish to opt-out of any other internet-based advertising cookies that we use to show you relevant promotions, please visit the National Advertising Initiative’s consumer opt-out site to remove them and prevent these cookies from being allowed onto your machine in the future

 By clicking on the link you will be leaving Fidelity's website. Fidelity is not responsible for the content of external internet sites.