Skip Header

Our celebrity investors learn some good lessons

Written by Tom Stevenson, Investment Director, Fidelity Personal Investing

When Fidelity Personal Investing and teamed up to launch our Fantasy Share Picking Game, we hoped it would be a great learning experience and a lot of fun. It’s certainly been both, with the market’s ups and downs providing plenty of investment lessons and an enjoyable opportunity to pit our wits against friends and colleagues.

Important Information: The value of investments and the income from them can go down as well as up, so you may get back less than you invest.

How did the celebrity investors do?

Our thanks to Jo Fairley, Sarah Willingham and Richard Farleigh, who bravely submitted their picks to our scrutiny over the course of the game. Our three celebrity investors had their ups and downs too and learned some good lessons about the merit of not putting all your eggs in one basket when it comes to investing.


By its nature, a short-term game like this can’t teach us another important lesson about the markets - the need to take a long-term view and avoid focusing too much on the zigs and zags of the market along the way. If you need your money within the next three to five years, the stock market may be too volatile for your needs.

But in another respect, our share-picking game was completely realistic. Picking winners and avoiding losers is not just luck. There’s no substitute for detailed research, really understanding the companies and sectors in which you are considering making an investment. The share dealing pages at are full of the information and commentary that will help you get started on that journey. We hope you’ve enjoyed the game and are ready for the real thing.

To research and invest in shares go to

Important Information

Direct shareholdings should form part of a well-diversified portfolio. This is not a personal recommendation for any particular investment. If you’re unsure about the suitability of an investment, speak to an authorised financial adviser. *Terms and conditions apply.

Issued by Financial Administration Services Limited, authorised and regulated in the UK by the Financial Conduct Authority. Fidelity, Fidelity International, the Fidelity International logo and F symbol are trademarks of FIL Limited.