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Invest with Fidelity Personal Investing

Important information - please keep in mind that the value of investments can go down as well as up, so you may get back less than you invest. Tax treatment depends on individual circumstances and all tax rules may change in the future. This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to an authorised financial adviser.

Welcome to Fidelity Personal Investing

We’re pleased to announce our purchase of Cavendish Online Investments Ltd which already used Fidelity's investing platform, so this will be a smooth transition. In addition we can now offer you the full range of benefits from our Personal Investing service, with our expert guidance.


Start saving today

Start from as little as £25.


A range of accounts

In addition to our ISA, SIPP and Investment Account, we also offer a Junior ISA and a Junior SIPP.


Expert guidance

Take advantage of our wealth of experience with our range of guidance pages and helpful tools to help plan your investments.


Flexible retirement options

When the time comes to begin taking your pension.


A wealth of choice

Choose from thousands of funds and shares to help you reach your savings goals.



Manage your investments online or with the Fidelity app.

A little bit about us

We believe that good investing should be simple, clear and transparent. Whether you’re looking for a simple, ready-made fund, expert picks or a full suite of options and opportunities, our Personal Investing platform offers investment solutions to suit your needs.

It has been more than 50 years since we were founded. We’ve seen many market cycles – bull and bear, boom and bust. We have stayed the course through different investment environments regardless of market performance.


What the people who matter most think

Whether you’re investing for the first time, or have a wealth of experience, it’s essential to be informed and to be comfortable with your decisions. Through Trustpilot, you can read up-to-the-minute, real-world reviews and see for yourself how Fidelity aims to put the customer first and make investing easy.

Read our customer reviews on Trustpilot

Let's start your saving journey

Open an account

We offer a Stocks and Shares ISA, a SIPP, an Investment Account, and a Junior ISA and Junior SIPP. Find out which one may be right for you.

Choose investments

Need help deciding? Whether you're a beginner or an advanced investor, we have the right tool to help you find your next investment.

Transfer investments

Transfer ISAs, pensions, investment accounts, or junior accounts to Fidelity to manage them quickly, easily and all in one place.

Need help?

Call our UK & Ireland-based team

0333 300 3350

Weekdays 9am-4.30pm & Saturdays 9am-2pm

1Source: Fidelity International at 30.06.2020