Community support

We play an active part in making a difference to our communities, especially in the areas where we have
offices or our employees live.

We provide sponsorship for local charity events that give us an opportunity to align our name to a reputable organisation, whilst enabling the charity to raise further funds. The activities we sponsor should make a real difference to the community.

Criteria

The organisation

is based or its service supports, communities within 10 miles of any Fidelity office
has a good profile locally and is able to promote our involvement through branding at the event and pre and post event press coverage
should be a registered charity or not-for-profit organisation
raises funds through the events that directly benefit its users

Generally we will be the only sponsor of an event or activity, and look to sponsor events that benefit the wider community rather than those for an exclusive audience. Ideally the event will offer opportunities for employee involvement.

There are some organisations or activities we will not support and these are

religious, political and animal-support charities
individuals
individual schools
events for exclusive audiences such as black tie events
high-risk activities, such as parachute jumps, motor racing and abseiling

In addition, we do not usually support sports events, clubs and teams, nor advertise in charity event programmes, diaries or directories.

We also have a small dedicated budget each year to support local organisations deliver services at a grass roots level. These funds must go to a project that directly benefits the local community.